About

Shannon Brown is the structure behind Urban Waxx. As a trusted advisor and strategic leader, she brings clarity, organization, and thoughtful decision-making to every part of the business.

With extensive experience leading financial operations across multiple companies, Shannon has a unique ability to transform complex information into practical solutions. Her steady leadership, sharp analytical skills, and deep business knowledge help guide Urban Waxx’s growth while ensuring a strong foundation for the future.

Known for her loyalty, integrity, and collaborative approach, Shannon is a valued mentor and resource for the team. She is often the person who helps turn big ideas into actionable plans, creating systems and processes that allow both people and the business to thrive.

As Urban Waxx continues to grow, Shannon’s leadership helps ensure that growth is sustainable, intentional, and aligned with the company’s commitment to creating opportunities for women to succeed as leaders, business owners, and entrepreneurs.

Sydney Zacharias is the driving force behind Urban Waxx operations, bringing a rare combination of industry expertise, business acumen, and leadership to the organization. As Director of Operations and an Urban Waxx franchise owner, she plays a critical role in shaping the systems, standards, and culture that support the company’s continued growth.

Sydney earned her Bachelor of Arts in Sociology, graduating summa cum laude, before completing her Master of Business Administration with a concentration in Healthcare Management. Her academic background, combined with her operational expertise, gives her a unique ability to balance people, process, and performance.

Her Urban Waxx journey began more than six years ago and reflects the growth opportunities the company strives to create. Starting as a receptionist, Sydney quickly distinguished herself through her leadership, problem-solving abilities, and commitment to excellence. She advanced through the roles of Scheduling Manager and Operations Manager before being promoted to Director of Operations.

Recognizing the importance of understanding every aspect of the business, Sydney became a licensed esthetician while at Urban Waxx to deepen her knowledge of the guest experience and gain firsthand perspective from the treatment room. This commitment to learning and understanding the business from every angle continues to shape her leadership approach today.

As Director of Operations, Sydney oversees operational strategy, supports franchise growth, develops leaders, and helps ensure every Urban Waxx location delivers the exceptional experience the brand is known for. Her ability to blend strategic vision with operational excellence has made her one of the most trusted and influential leaders within the Urban Waxx organization.

Shelby is originally from Northern California but moved to Portland for school, a decision that accidentally shaped her career and led her to Urban Waxx. She likes change and treats life like a soft rebrand — whether that means rearranging a room, switching up her style, or convincing herself she’s about to become a morning person.

She firmly believes overhead lighting is a personal attack and that every problem is at least slightly improved by a cozy blanket, a comfort movie she’s already seen, and either an iced coffee or a sparkling water. Fall is her favorite season, dogs are her weakness, and her music taste is mostly country, with occasional detours into anything that fits the mood.

Her love language is acts of service, so she’s the friend who will remember small details about you and help before you even ask. Shelby is a big fan of routines, little luxuries, and making everyday life feel a bit softer.

she/her

As the Urban Waxx Wax Educator, Allie is the go-to expert when it comes to training our incoming Waxers—and her passion for beauty doesn’t stop there! A true makeup and skincare enthusiast, she’s all about helping people look and feel their best. Allie is also a big-time foodie with a love for nutrition, balancing her appreciation for good eats with outdoor adventures like hiking and camping. Having lived in both Southern and Northern California, she embraces an active lifestyle, whether she’s hitting the gym or taking a fitness class. When it’s time to unwind, you’ll find her curled up with her fluffy kitty, Nimbus, indulging in reality TV or diving into astrology. Music is close to her heart, and when it comes to her go-to drink? It’s matcha over coffee every time. With her expertise, warmth, and love for all things beauty, Allie brings knowledge, energy, and inspiration to Urban Waxx every day!

she/her

Kaylynn was born and raised in Northern California and has made Portland her home. She has two pups, Nollie and Stew, who are always by her side. Most days, you’ll find her out on a walk with them, earbuds in, catching up on one of her favorite podcasts. She’s happiest on a road trip, exploring new places—or with a bucket of buttery movie theater popcorn in her lap. A few of her favorite things? Sour candy, snowboarding, hiking, and yoga.

Her natural flair for design and her passion for social media made her a natural fit to lead our Marketing and Creative department. Kaylynn runs all of our Social Media, as well as planning Urban Waxx events.

Want to connect? Email Kaylynn here.