Learn about what makes Urban Waxx unique.

Our Story

At Urban Waxx we are a group of warm, friendly, happy people who share one common goal: giving you the best wax and the most over-the-top guest experience imaginable.  That means from the moment your foot steps through our door you feel welcomed, at ease, and totally taken care of by our waxing professionals. We are committed to excellence with every experience, and we cannot wait to make you happy!

Named Best Hair Removal in Portland since 2014


Our Vision

To expand our reach as the most esteemed waxing salon where our empowered team supports one another, offers an elevated Guest experience, and enriches the communities that we serve.


Our Mission

At Urban Waxx we do much more than just wax. We deliver an extraordinary experience for every Guest. We create surprise and delight. We help people look good and feel great. We raise self-esteem. We increase self-confidence. WE MAKE MAGIC! All of this begins with you!


Our Core Values

Excellent Guest Service is in our DNA

We are Always Learning, Growing, and Evolving

We Believe in Trust and Giving the Benefit of the Doubt

We are Always in Service

We Believe in Impeccable Communication, Feedback, and Transparency

We Celebrate Diversity and Value Our Differences

We Run on Time Integrity

Waxx Happy – It’s What we Do!

Meet the Team


Urban Waxx Founder - Shannon Beekman

Shannon Beekman


Shannon is the Founder and visionary behind Urban Waxx. A New Jersey girl at heart, Shannon moved to the Pacific Northwest (by way of Charleston, SC, and LA) in January 2007. After a lifetime in the service industry and years of working in spas and salons nationwide, she opened her dream business: a wax-only salon with an over-the-top guest service philosophy centered around a transparent and empowered company culture. Shannon is also the creator and developer of Serious Serum and Fresh wipes.

SE Division Portland Oregon Waxing Salon Team Member

Mallory Howlett

Director of Waxing


Mallory has been a waxer and trainer here at Urban Waxx for many years and her favorite part of the job is connecting with her guests and getting the opportunity to meet new people. Her passion for waxing, attention to detail, and helping others made her the perfect fit for our Director of Waxing. She also has a passion for hair and loves to work with natural skin and hair care products. She grew up on the Oregon coast and has a home in the Portland area with her husband and two cats, Mabel and Momo. In her spare time, she loves to garden, cook, and bake. When Mallory needs to escape the city, she will head to the ocean or the mountains where she feels most at peace. We are lucky to have this ray of sunshine as a part of our team!

Eugene Waxing Salon Team Member

Olivia Paul

Retail and Supply Manager


Olivia loves living in Oregon because the exploring options are endless. She is only an hour or so away from the beach, city, and mountains. In her spare time, you can find her walking or running along the river in Eugene. She enjoys waking up early because she finds it very peaceful before everyone else wakes up. Her favorite caffeinated drink is Yerba Mate and in fact, she gets free cans to explore and take pictures with since she is sponsored by them. Trader Joe’s wins being her favorite store by a landslide. It’s where she gathers all her ingredients for cooking and baking, which she has a passion for. She hopes to learn more about culinary arts after college. A few of Olivia’s favorite things include legos and puzzles, sushi, and thrift shopping.

Portland Waxing Salon General Manager

Ashley Carron

Director of Operations


Born and raised in San Diego, Ashley has lived in the beautiful Pacific Northwest for just over eight years. She received her Master’s Degree in Speech Communications and Anthropology at Oregon State University, where she also taught classes in Public Speaking. Ashley’s hobbies include traveling, camping, and exploring. She loves her family and claims that with three siblings under the age of ten, there’s never a dull moment. Ashley’s bright energy will keep your nerves down, being sure to send you on your way happy, excited, and refreshed with the new and smoother you!

You can reach Ashley here.

Urban Waxx Waxing Salon

Shannon Brown

Chief Financial Officer


Shannon Brown puts the FUN in our financials. When she is not geeking out on a spreadsheet, this mom of 3 and wife to Scott Brown is living her best life in Utah. Shannon Brown is full of life and love, and her experience managing 6 previous companies has made her an incredible asset and mentor to the UW team. Shannon is obsessed with all celebrations, and no one can out costume or decorate her. She has lived in the Dominican Republic and Hawaii and she is a certified rescue Scuba diver. Shannon also sushi and all sweets: most notably Hawaiian shaved ice (she takes her own can of sweetened condensed milk to the local sno-cone shack).

Sydney Zacharias

Operations Manager / Waxer

Sydney is a Northern California gal who made her way to Oregon to be a first-generation college student. After countless late-night study sessions and maybe a tear or two, she recently received her MBA and we couldn’t be more proud and happy for her. She has a puppy named Raegan, who she adores and loves spending time with her at the beach. Sydney loves to stay active by hiking, taking a yoga or pilates class, and just roaming down the isles of Trader Joe’s searching for new items (don’t we all?!). She has a passion for traveling, Bali and Italy has been her favorite so far but she is excited to venture out to new places. Sydney is a total foodie and is always in search of new spots. Have a favorite restaurant in Portland? She wants to hear about it.

Urban Waxx Waxing Salon

Kaylynn Whitney

Marketing & Creative Director


Kaylynn is a northern California girl who found her home in Portland. She has two pups, Nollie and Stew who mean the world to her. She enjoys daily walks with them while she listens to one of her many favorite podcasts. She is happiest while road-tripping or when there is a bucket of movie theater popcorn in her lap.  A few of her favorite things include sour candy, snowboarding, hiking, and yoga. Her natural flair for design and her passion for social media made her a natural fit to lead our Marketing and Creative department. Kaylynn runs all of our Social Media, as well as planning Urban Waxx events.

Want to connect? Email Kaylynn here.

Urban Waxx Waxing Salon

Emily Plucar

Scheduling Coordinator


Emily has always called Oregon her home, which means she is always ready for an outdoor adventure. She loves to fish, especially for trout and smallmouth bass. Her favorite place is anywhere near the ocean, specifically Pacific City. She is convinced that she was a mermaid in her past life because she loves being around the water. Plus, she is an Aquarius! Emily is always doing something creative or artistic like painting and drawing and she also makes polymer clay earrings. Her four best friends and boyfriend are her family and they mean the world to her. Tacos are her favorite food and her go-to snacks include Goldfish, mini M&Ms, and pickles.