One topic that I would like to chat about is the way Urban Waxx prices our most popular service: the Brazilian wax. Our policy at Urban Waxx is that a client that is new to us pays $70 for a first time Brazilian wax, with us. After the initial wax, if the client reschedules the Brazilian within 6 weeks, she will always pay $50, for a maintenance price. What happens if a client only comes in every 9 weeks, 3 months, once a year? Well, then she will always be considered a Brazilian, and be charged $70. But, the majority of our clients get off of the table after the first wax and swear they will NEVER shave again, and we see them every month or so and they always pay $50.
- Having a Brazilian every 4-6 weeks makes it a TON easier on the client. It is much less painful, there is less hair growth, and your waxing gets on the same cycle as your hair growth, which is about a 4 week cycle.
- Waxing a client every 4-6 weeks is a lot easier for us, as well! Let’s be honest, waxing a retro 70’s bush every time requires a lot of wax and a fair amount of elbow grease! Although we are waxers and in the business of inflicting a certain amount of pain, we don’t want to make our clients uncomfortable! We want them to hop off the table and exclaim “That was awesome!”
- Having a maintenance program gives our clients incentive to return to Urban Waxx, on a regular basis, to have their Brazilians.