Well, it was an absolutely incredible weekend at the International Esthetics, Cosmetics and Spa Conference in Las Vegas. After months of planning, and stressing, and preparing, Team Serious Serum descended on  the show, ready to show our stuff!

Have you ever been to a convention? Well, let me break it down for you: basically, there are 600 skincare, waxing, cosmetics, massage, and all other spa and salon related vendors packed into an enormous hall. It is a 3 day event where people from all over the country come to check out new products, buy goods, and attend educational seminars. It’s intense. By the end of day 3 everyone looks like zombies. The constant stream of information is a little overwhelming.

So, we arrived on Friday afternoon. This year, I went with Heather, Gina, Kim and Jenny. Can I just tell you how much these gals impressed me? They were absolutely fabulous. They were warm, and funny, and they knew their stuff when it came to talking about Serious Serum. They all knew how incredibly important this show was to me and Urban Waxx, and they treated the entire event like it was their baby. It made me cry more than a few times. Seriously. The baby makes me a little weepy, but also it was such a pleasure having a memory like this with these terrific ladies.

Anyhoo, so did I mention that my fabulous husband drove 17 hours to Las Vegas with 1800 bottles of Serious Serum and all of the stuff for our booth. Yup, he’s that good. So, he met us at our hotel (The Trump: completely fabulous, non-smoking, excellent service, and very affordable), and we decided to gorge at the Wynn Buffet and have a pre-show meeting. It was exciting, scary, and surreal all at the same time. I mean, we have been talking about this since last October!

Well, the next 3 days pretty much flew by. We sold hundreds of individual bottles of Serious to attendees, and we opened 25 new wholesale accounts. That means that our Serum will now be sold in 25 new salons and spas across the country. Woo hoo! My original goal for the show was 50, but I think for a new product and our first launch, 25 is a good start. The booth looked amazing, thanks to the design of Liam, our wonderful graphic designer, who did everything from our t-shirts, to the 10 foot by 10 foot back drop, to the press kits. Everything had Liam’s hand in it. And it showed. We looked legit!

So, it looks like we will be attending at lest a few shows like this every year. I’m taking a break for the rest of 2010. The thought of squeezing my pregnant belly into a Serious Serum t-shirt and standing for 12 hours is not so appealing at the moment, but I will be ready for 2011.

I just want to commend my entire team. The 4 ladies that came with me did an absolutely outstanding job. And the fact that I can leave for 4 days and the salon runs beautifully is such a relief. My staff is the best. Seriously. xo